Abstract
Abstract:-This research was undertaken to give an in-dept analysis into general marketing strategies being employed within the service industry of which health care delivery falls into. The aim of the paper is to determine the motivational strength of the perceived variables or strategies in the choice of hospital by governments in Oyo state were sampled. The findings revealed that only one of the marketing strategies could not be used effectively due to the fact that medical ethics forbids overt advertisement of services and the person of the practitioners.